MG Project: TV Ratings Part 2
Dec. 27th, 2011 05:54 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
the_sun_is_upLooking at the TV ratings of various Magical Girl shows has also taught me some interesting things about how anime gets scheduled in Japan. There are certain timeslots that are consistently given to Magical Girl shows, so it's informative to look at which shows get put in the same timeslots, to see which shows are viewed as catering to a similar audience. Here's a list of timeslot buddies:
Monday, 8:30 am, TV Asahi
Ojamajo Doremi
Pretty Cure
Monday, 9:30 am, TV Tokyo
Princess Comet
Onegai My Melody
Jewelpet (1st season only)
Saturday, 7:00 am, TV Tokyo
Sugar Sugar Rune
PPG Z
Saturday, 8:00 am, TV Tokyo
Tokyo Mew Mew
Mermaid Melody
Saturday, 9:30 am, TV Tokyo
Shugo Chara
Jewelpet (2nd and 3rd season)
Saturday, 10:00 am, TV Tokyo
Fushigiboshi No Futagohime
Pretty Rhythm Aurora Dream
Interesting to note that Jewelpet was originally put in the same slot as Onegai My Melody, presumably because they're both merchandise-driven shows where the focus is more on the cutesy mascots than the human characters, but Jewelpet didn't score very well there, so it was moved to the Shugo Chara slot, where it received a full 1% ratings bump. And I think it's funny and appropriate that Doremi and Precure, the two 600-pound gorillas of the last decade of this genre, both got the same slot.
Looking at timeslots is also a good way to tell if a show is aimed at a more adult demographic. Jubei-chan Ninja Girl 2, Mai-Hime, Getsumen To Heiki Miina, Umi Monogatari (which I already suspected of catering to the schoolgirl-lesbian demographic), and PMMM all aired late at night, although oddly so did Sasami Magical Girls Club, which to me seems obviously aimed at young girls. (Edit: According tonenena, Sasami was aimed at the adult male otaku crowd, so mystery solved.) A Little Snow Fairy Sugar is another late-nighter, and that's one of those shows where it's really difficult to tell if it's aimed at little girls or at adult moe fans, but due to the scheduling I'm inclined to go with the latter.
Actually looking at the late-nighters, I'm impressed that Getsumen To Heiki Miina, a defictionalization/fanservice/widget series, managed to get such high ratings. The late-night crowd tend to score in the 1.0-1.5 percent range, but Getsumen got 2.0. Then again, fanservice + widget is the exact sort of thing that would appeal to otaku, and otaku are presumably the only people who'd stay up late enough to watch this stuff.
Monday, 8:30 am, TV Asahi
Ojamajo Doremi
Pretty Cure
Monday, 9:30 am, TV Tokyo
Princess Comet
Onegai My Melody
Jewelpet (1st season only)
Saturday, 7:00 am, TV Tokyo
Sugar Sugar Rune
PPG Z
Saturday, 8:00 am, TV Tokyo
Tokyo Mew Mew
Mermaid Melody
Saturday, 9:30 am, TV Tokyo
Shugo Chara
Jewelpet (2nd and 3rd season)
Saturday, 10:00 am, TV Tokyo
Fushigiboshi No Futagohime
Pretty Rhythm Aurora Dream
Interesting to note that Jewelpet was originally put in the same slot as Onegai My Melody, presumably because they're both merchandise-driven shows where the focus is more on the cutesy mascots than the human characters, but Jewelpet didn't score very well there, so it was moved to the Shugo Chara slot, where it received a full 1% ratings bump. And I think it's funny and appropriate that Doremi and Precure, the two 600-pound gorillas of the last decade of this genre, both got the same slot.
Looking at timeslots is also a good way to tell if a show is aimed at a more adult demographic. Jubei-chan Ninja Girl 2, Mai-Hime, Getsumen To Heiki Miina, Umi Monogatari (which I already suspected of catering to the schoolgirl-lesbian demographic), and PMMM all aired late at night, although oddly so did Sasami Magical Girls Club, which to me seems obviously aimed at young girls. (Edit: According to
nenena, Sasami was aimed at the adult male otaku crowd, so mystery solved.) A Little Snow Fairy Sugar is another late-nighter, and that's one of those shows where it's really difficult to tell if it's aimed at little girls or at adult moe fans, but due to the scheduling I'm inclined to go with the latter.Actually looking at the late-nighters, I'm impressed that Getsumen To Heiki Miina, a defictionalization/fanservice/widget series, managed to get such high ratings. The late-night crowd tend to score in the 1.0-1.5 percent range, but Getsumen got 2.0. Then again, fanservice + widget is the exact sort of thing that would appeal to otaku, and otaku are presumably the only people who'd stay up late enough to watch this stuff.
